We optimize for booked jobs, not leads. Most agencies don't. Senior-level Google Ads and LSA management for home service contractors. You own the account, pricing is published, and there are no long-term contracts.
Blue Grid Media provides exclusive contractor leads in New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix, and in roughly 50 United States metros across 32 states in total, generated from a Google Ads and Local Services Ads account held in the client's own name rather than bought from a lead seller and shared, priced at $445 a month for Local Services Ads management, from $695 for Google Ads and $995 for both, month to month with no contract and no setup fee.
The team has managed more than 250 contractor accounts across its career, and every account we run is opened in the contractor's own name and stays there, along with the landing pages, the call tracking numbers and the conversion history, so if you leave, nothing has to be transferred.
We run Google Ads and Local Services Ads for HVAC companies, plumbers, electricians, roofers, garage door companies, locksmiths, water damage restoration, waterproofing and foundation repair, tree services, landscapers, pest control, painters, pool service, pressure washing and window cleaning, carpet cleaners, window, door and glass companies, air duct cleaners, paving and sealcoating contractors, general contractors and remodelers, junk removal, house cleaning, handyman services, lawn care, flooring installers, appliance repair, siding contractors, fence companies, security installers, home builders, concrete contractors, gutter companies, bathroom remodelers, kitchen remodelers, drywall contractors, excavation and land clearing, deck builders, masons, mold remediation, insulation contractors, auto body shops, tire shops, oil change shops, countertop fabricators, pool builders, home theater and smart home installers, home inspectors, chimney sweeps, septic companies, snow removal contractors, movers, towing operators, solar installers, auto repair shops, car washes and detailers, dentists, chiropractors, veterinarians, window cleaning companies, auto glass shops, personal injury law firms, family law firms, criminal defense and DUI firms, immigration law firms, restaurants, hair salons and barbershops, wedding and event venues, martial arts and dance studios, plastic surgery practices, accounting firms, tutoring businesses, commercial cleaning companies, self storage facilities, child care centers, carpenters, dumpster rental companies, demolition contractors, med spas, dermatologists, orthodontists, optometrists, physical therapy clinics, massage therapists, yoga studios, personal trainers, funeral homes, law firms, gyms and multi-location and franchise groups. Each trade has its own page with that trade's economics, the Local Services Ads category it falls under, and the same published pricing.
Agencies and consultants who want the same work done under their own brand use our white-label Google Ads management, priced per account with the same month-to-month terms. What other agencies charge is in our 62-agency pricing study, and what a fee should look like against your spend is on the fee guide.
An Orlando locksmith account we took over spent 34 percent less in its first 30 days with us, $6,883 against $10,380 the month before, for 130 measured leads at $53 each.
Read the case studyAn Orange County roofer went from 6 tracked leads at $570 in our first 30 days to 26 leads at $239 in the next 30, once calls were made a biddable goal and metal roofing got its own campaign.
Read the case studyA Connecticut waterproofing and foundation company with no website in early August produced 39 new leads on $5,850.83 in its best 30 days, $150 a lead at $25.00 a click, with 16.7 percent of clicks becoming a lead.
Read the case studyOur research cited by
Industry publications referencing Blue Grid Media's contractor marketing data.
"According to 2026 data from Blue Grid Media, most home service businesses pay $25-$130+ per lead, depending on trade and market."
HousecallPro Resources, May 2026
Blue Grid Media's work featured on
Guest articles authored for industry publications.
How Google quietly replaced manual lead-credit disputes on Local Services Ads with an automated system, and what it means for every ad platform that puts its appeals process behind an algorithm.
Advertising Week, 2026
Impressions, CTRs, and engagement scores don't pay your crew. Most agencies optimize for metrics that look good in a PDF, not jobs that show up on your schedule.
Broad keywords, wrong match types, no negative lists. Your budget burns on searches that have nothing to do with the jobs you actually want.
Generalist agencies don't know your seasonal patterns, your CPL benchmarks, or what a booked job is worth to you. You get a junior optimizer copy-pasting changes once a month.
We run paid, local, and AI channels so your phone rings from homeowners ready to book, not just browse.
Featured on PPC HeroKeyword strategy, smart bidding, and conversion tracking built for contractors who need calls, not just clicks.
PPCTop-of-page placement, lead dispute management, bid strategy, and Google Verified badge setup.
PAY-PER-LEADMap pack rankings, review velocity, and profile optimization that turns Google searches into calls.
LOCAL MAPSOn-page and off-page SEO, backlink building, and content that ranks and generates calls without ad spend.
ORGANICGet your business cited by AI search engines. Structured data, entity building, and AI-ready content that puts you in generative results.
AI SEARCHWe also build landing pages and websites. From a single high-converting landing page to a full contractor website, we build from scratch if you need it. Ask us in the audit form.
Most agencies manage 50+ clients per account manager and treat your $3,000 budget like a rounding error. We built BGM differently from day one.
We cap at 20 clients per manager. Every account gets senior-level attention, not an overworked junior optimizing by copy-paste.
Weekly bid reviews, dispute filings, job type audits, overlap checks, and negative keyword cleanup. We catch what other agencies miss because we have time to actually look.
We don't work with e-commerce stores, law firms, or dentists. Just home service contractors. We know your CPL benchmarks, your seasonal patterns, and your margins cold.
"I spent years at agencies where a $3K/mo HVAC account was handed to whoever had capacity that week. No context, no care, no urgency. You deserve better. So BGM caps every manager at 20 accounts and I personally run yours."
I've been running Google Ads and LSA campaigns for home service contractors since 2019. HVAC, plumbing, roofing, electrical, I know the CPLs, the seasonal swings, the disputes that actually get credited, and the job-type mix that pays the bills. When you sign with BGM, you get me on the kickoff call, the weekly reviews, and the Slack thread when something breaks.
Flat monthly fees. No setup costs. No long-term contracts. Cancel anytime with 30 days notice.
Full LSA setup, dispute management, review strategy, and bid tuning so you rank in the top 3 and stop paying for junk leads.
Search campaigns, Smart Bidding, and conversion tracking built for contractors who need booked jobs, not just website visits.
Flat tiers by ad spend. See tiers →
Both channels managed as one coordinated strategy. No cannibalization, no wasted spend. Save $145/mo vs separate plans.
All four paid channels managed as one coordinated strategy, plus the local foundation that compounds over time.
Google Ads scales with your ad spend. Here's the full flat-tier breakdown, published, no surprises:
Flat retainer, no percentage of ad spend, ever. LSA management stays a flat $445/mo.
Your landing pages are on us. Custom pages built for your campaigns, no design fee, no setup fee, no contract. If we don't move the needle on booked jobs, walk away any month and keep everything we built, pages included.
Custom landing page built for your top campaign. Typically pays for itself in month 1 through lower CPL.
Mobile-first site built for local SEO and conversion. Service pages, booking flows, Google Ads-ready.
Ad spend is billed separately by Google · Plans fit contractors spending $2K+/mo on ads (or ready to start there).
Need advanced SEO (content, link building, AI visibility)? Scope varies, custom-quoted after a discovery call.
We know contractors get burned by agencies. So we built our entire model around making that impossible.
Your Google Ads account, LSA profile, tracking, landing pages, and data stay in your name from day one. Leave any month and walk away with all of it, campaigns and history included. We never hold your account hostage to keep you.
Month-to-month from day one. Cancel anytime with 30 days notice. If we're not earning our fee, you walk.
A flat monthly retainer that scales with your ad spend, from $695/mo, with no percentage of spend. Ad spend itself is billed directly by Google, never by us, never marked up.
You work directly with the person running your account. No junior optimizers, no handoffs, no disappearing act after onboarding.
We close the door when we're full. You're never the 81st account stuck at the bottom of someone's spreadsheet.
No vague "onboarding." Here's the exact timeline, so you know what to expect every step.
Full account audit, tracking setup, benchmark your current CPL, and align on KPIs. 60-minute call with the person running your account.
We rebuild campaigns from scratch with clean structure, proper negatives, and conversion tracking wired to your actual booked jobs, not just form fills.
Data is in. We review spend pacing, CPL trends, search term quality, and adjust bids. You get a clear report and plain-English recommendations.
By now CPL is trending down and booked jobs trending up. We look at what's working, what to double down on, and whether it's time to add channels (LSA, Meta, website).
No more "let me pull the report" calls. Log in anytime to see booked jobs, cost per lead, dispute recoveries, and what we changed this week.
Plug in your budget and industry, our free LSA ROI Calculator shows what your CPL, booked jobs, and revenue could look like at our benchmarks. No email, no signup.
We rebuilt their LSA profile, fixed their Google Ads structure, and ran both together as one coordinated strategy. 66% lower CPL, 2.3x more booked jobs, same monthly spend.
Since switching to Blue Grid Media our call volume is noticeably more consistent. We're getting the type of jobs we actually want, not just price shoppers. The weekly updates make it easy to see what's working.
I had two agencies before this and neither of them actually understood plumbing. These guys knew what a water heater replacement was worth before I even told them. Communication is fast and they actually respond.
Our LSA profile was a mess and our cost per lead was out of control. Blue Grid got it cleaned up fast and we've been in the top 3 consistently. Wish we'd made the switch sooner.
The Team
A small, specialized team. Every channel has a dedicated expert who lives and breathes it.
Runs LSA, Google Ads, and GBP for contractor clients. Also builds client websites personally.
LinkedIn
On and off-page SEO, backlink building, and content optimized to rank and get cited by AI search.
LinkedIn
Facebook and Instagram campaigns focused on lead gen, retargeting, and cost-per-booked-job.
LinkedIn
Social media management, organic content strategy, and brand presence across platforms.
LinkedIn
Creates video content, ad creatives, and visual assets that convert across paid and organic channels.
Real answers to the questions contractors ask us every week.
Three structural things, not marketing spin:
1. We only work with home service contractors. Not dentists, not lawyers, not e-commerce. We know your CPL benchmarks, your seasonal patterns, your margins, and what a booked job is worth to you cold.
2. 20-client cap per manager. When we're full, we stop taking clients. You're never deprioritized because we're chasing the next sale.
3. Month-to-month, always. If we're not earning our fee, you leave. That forces us to actually perform instead of hiding behind a 12-month contract.
Honest answer: first month is mostly setup (audit, tracking, campaign rebuild, conversion alignment). You'll see lead flow shift within week 2-3. Booked jobs trend improves meaningfully by month 2, with clear CPL reduction by month 3.
Anyone promising "booked jobs in week 1" is either lying or already has your campaigns fully set up. We tell you the truth upfront.
Our plans fit contractors spending $2K+/mo on ads (or ready to start there). Below that, the management fee is too big a chunk of your spend to make the math work.
If you're below that threshold, we'll tell you honestly during the audit and send you our free LSA ROI Calculator + audit checklists to DIY for now. When you're ready to scale, we're here.
No contracts, ever. Month-to-month from day one. Cancel anytime with 30 days notice, that's it.
We also hand over your Google Ads account, LSA profile, and any assets we built. You own everything. No ransom, no gatekeeping.
You work directly with the person running your account. Period. No "account manager" layer, no junior optimizer copy-pasting changes, no ticket queue.
It's a boutique by design. That's why we cap at 20 clients per manager: to actually deliver senior-level attention instead of pretending to.
No. We never charge a percentage of ad spend. Google Ads management is a flat monthly retainer set by your spend tier: from $695/mo (up to $3K spend) to $1,995/mo or custom (over $20K). Your fee is fixed and predictable, so a firm spending $20K/mo pays a flat $1,995, not the 15-20% of spend most agencies charge from the first dollar. Ad spend itself is billed separately by Google to your card; we never touch your ad budget.
Charging a flat fee on most accounts keeps the incentive honest: we win when your cost per booked job drops, not when your spend climbs.
No contracts, ever. Cancel any month with 30 days notice and walk away with everything we built, your account, campaigns, landing pages, and data included. We never hold your account hostage.
We earn your business every month with results, not with a lock-in. Fair?
Both, but priced separately. Monthly plans include a CRO review of your existing landing pages with 3 specific recommendations each month.
If you want a custom landing page built, we offer it as a $500 one-time add-on, typically pays for itself within the first month through lower CPL. Full contractor websites are $1,495 one-time, or included in the Full Stack plan.
Blue Grid Media runs Google Ads and Google Local Services Ads for home service contractors in New York, Texas, Florida, California and 28 other states, in roughly 50 metros including New York, Los Angeles, Chicago, Houston, Dallas, Miami, Atlanta and Phoenix. Every account is opened in the contractor's own name, so the leads it produces are exclusive rather than bought from a lead seller and shared. Pricing is published: $445 a month for Local Services Ads management, from $695 for Google Ads, $995 for both, month to month with no contract and no setup fee.
Not the way a lead seller does. We do not sell leads at all. We manage a Google Ads and Local Services Ads account that is opened in your name and stays yours, and the leads it produces go to you alone, because nobody else has access to the account. That is what makes them exclusive: they are not resold, not shared with three competitors, and not priced per lead by a middleman.
Home service contractors first: HVAC, plumbing, electrical, roofing, garage door, locksmith, restoration, waterproofing, general contracting and remodeling, tree service, landscaping, lawn care, pest control, painting, pool service, pressure washing, carpet cleaning, house cleaning, junk removal, handyman, flooring, appliance repair, windows and doors, siding, fencing, home security, air duct cleaning, paving, home inspection, chimney, septic, snow removal, moving and towing, plus solar, auto repair, car wash and detailing, and a smaller set of local practices: dental, chiropractic, veterinary, law firms and gyms. The team has managed more than 250 contractor accounts across its career, and each trade has its own page on this site with that trade's economics and pricing.
$445 a month for Local Services Ads management, from $695 a month for Google Ads management, and $995 a month for both. There is no setup fee and no contract; everything is month to month. Ad spend is billed by Google directly to you and we never take a percentage of it. Campaign landing pages are included. The ad account, the landing pages, the call tracking numbers and the conversion history are all in your name from the first day, so if you leave, nothing has to be transferred.
Google Ads, LSA, Meta, SEO, or a full stack, tell us what you're curious about and we'll review your setup (or your competitors' if you're not running yet) and show you exactly what's being left on the table. No commitment, no pitch deck.
Or book a 20-min call directly →
No spam. No pitch deck. We respond within 1 business day.